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Today’s customers’ have high expectations of value and relevance.

Today’s customers are savvy, aware, and connected. They want information, connections, and collaborations that are relevant and timely. They want you to remember who they are, what they purchased, and how they use your products. They desire efficient ways to search and place high value on information you help them discover based on their needs. They want to know they are among other customers just like them. They want the right answers to the right questions. Finally, they want to share their experience with others and to learn of other’s experience.

Why you might need to map the customer journey

Everyone’s been there

You get the call… your customer has decided to “move in a different direction.” You know what that means. To not put too fine a point on it, they just fired you. So, the conversation moves from some obligatory, futile attempt to persuade the customer not to move to eventually discussing how that relationship will wind down. This conversation is never good.

The number one question that I continue to hear is: How can I save time after sharing my idea?

Entrepreneurship is trending as well as coffee shops and breweries supporting thousands of wireless idea creators because of the resources that are available, the outreach through social sites and online communities.

When you listen and stop talking, you might be able to take in more information as well as earn more respect by allowing other people to have a voice. You also may benefit from others opening up and trusting you more which creates stronger business relationships. There have been many times when I have been at a conference or networking event with many Elephants in the room.

Loyalty can be a good thing, although it can also be bad and what I mean by that is when wanting to be loyal you might be losing money because you trust the business. Business is just business and everyone is trying to make money just like you. Have I confused you? Good. Hear me out…I just had a AHA experience and had to share to help protect others like me trying to run a successful smart business.

Keeping your information relevant

People tend to be most engaged with your community when the relevancy of information is aligned with their interests and goals. If a user was to enter a site with no content or too much extraneous content they are more likely to not continue forward. However, if the user is immediately confronted with content and functions that are relevant to their daily needs – the potential for continued engagement improves exponentially.