Why do your users come to your customer community?

• They come to review the calendar for upcoming education meetings – web and face to face.
• They come to connect with others like them
• They come to follow the activities of a special interest
• They come to ask a question
• They come to share a solution
• They come to organize an event or activity
• They come for support
• They come to see what’s hot, what’s new
• They come to post a blog
• They come to start a special interest group
• They come to do a survey
• They come to send a message
• They come to have a video chat
• They come to create a newsletter
• They come to find others like them
• They come to find a vendor and/or solution
• They come because they want to be successful with your products

The most important question for you is… do you have a community for your customers to come to?