Creating a competitive edge, 39% of CEOs rated Customer Experience as the most effective – almost 2-1 over the next method: Talent.  (CRM Magazine/2017)

It’s complex – on average it takes at least 5 software solutions to execute a simple customer collaboration event and to keep the customer conversation going.

CMOs are under pressure to acquire, grow, and keep customers who are technically and socially connected with one another.” – From The Path to 2020 ~ Economist Intelligence Unit …

It is NOT the CEO that runs the company, it’s the customer’s voice that drives the company to successful growth and opportunities. Although, the CEO is able to lead though the customer’s vision showing that the company does really care and wants to make the customer successful.

Why do your users come to your customer community?

They come to review the calendar for upcoming education meetings – web and face to face.
They come to connect with others like them
They come to follow the activities of a special interest
They come to ask a question…

The number one question that I continue to hear is: How can I save time after sharing my idea?

Entrepreneurship is trending as well as coffee shops and breweries supporting thousands of wireless idea creators because of the resources that are available, the outreach through social sites and online communities.

When you listen and stop talking, you might be able to take in more information as well as earn more respect by allowing other people to have a voice. You also may benefit from others opening up and trusting you more which creates stronger business relationships. There have been many times when I have been at a conference or networking event with many Elephants in the room.

Loyalty can be a good thing, although it can also be bad and what I mean by that is when wanting to be loyal you might be losing money because you trust the business. Business is just business and everyone is trying to make money just like you. Have I confused you? Good. Hear me out…I just had a AHA experience and had to share to help protect others like me trying to run a successful smart business.

What is the state of online community in 2016?

As I noted in my recent round-up of enterprise tech to watch in 2016, the social business industry — which largely runs on community platforms and is the center of gravity of the practice — is in the midst of a growth surge, with compound annual growth of 26% expected through 2019 to become a $23 billion industry. This is a significantly higher growth rate than the entire big data industry, and so it’s good evidence that we’ll continue to see c…

Keeping your information relevant

People tend to be most engaged with your community when the relevancy of information is aligned with their interests and goals. If a user was to enter a site with no content or too much extraneous content they are more likely to not continue forward. However, if the user is immediately confronted with content and functions that are relevant to their daily needs – the potential for continued engagement improves exponentially.