Creating a competitive edge, 39% of CEOs rated Customer Experience as the most effective – almost 2-1 over the next method: Talent.  (CRM Magazine/2017)

It’s complex – on average it takes at least 5 software solutions to execute a simple customer collaboration event and to keep the customer conversation going.

CMOs are under pressure to acquire, grow, and keep customers who are technically and socially connected with one another.” – From The Path to 2020 ~ Economist Intelligence Unit …

What is the state of online community in 2016?

As I noted in my recent round-up of enterprise tech to watch in 2016, the social business industry — which largely runs on community platforms and is the center of gravity of the practice — is in the midst of a growth surge, with compound annual growth of 26% expected through 2019 to become a $23 billion industry. This is a significantly higher growth rate than the entire big data industry, and so it’s good evidence that we’ll continue to see c…